/* ============================================================
   MarketResearchly - About page (editorial redesign)
   Sits on the warm site theme (site-theme.css: backdrop, nav,
   footer). Serif display type, generous whitespace, hairlines,
   one deep violet accent for italics and markers, frosted cards
   and a dark stats card. Tokens (--mr-*) come from style.css.
   ============================================================ */

.ab {
  --ab-accent-ink: #BD422A;            /* the logo orange as text: 4.63:1 on cream */
  --ab-ink-soft:   rgba(22, 22, 24, .74);
  --ab-hair:       rgba(22, 22, 24, .1);
  color: var(--mr-ink); font-family: var(--mr-sans);
}
.ab-wrap { max-width: 1140px; margin: 0 auto; padding: 0 24px; }
.ab em { font-style: italic; }

/* small caps label with a short accent rule */
.ab-label {
  display: inline-flex; align-items: center; gap: 12px;
  font-size: 11.5px; font-weight: 600; letter-spacing: .22em; text-transform: uppercase;
  color: rgba(22, 22, 24, .6);
}
.ab-label::before { content: ''; width: 26px; height: 1px; background: var(--mr-accent); }

.ab-h2 {
  font-family: var(--mr-display); font-weight: 400; font-size: 58px; line-height: 1.02;
  letter-spacing: -0.03em; margin: 18px 0 0; text-wrap: balance;
}
.ab-h2 em { color: var(--ab-accent-ink); }
.ab-h2-lg { font-size: 68px; }
.ab-body { font-size: 17px; line-height: 1.7; color: var(--ab-ink-soft); margin: 22px 0 0; text-wrap: pretty; }

/* ---------- hero ---------- */
.ab-hero { padding: 120px 0 110px; text-align: center; }
.ab-kicker {
  display: inline-flex; align-items: center; gap: 16px;
  font-size: 12px; font-weight: 600; letter-spacing: .24em; text-transform: uppercase;
  color: var(--ab-accent-ink);
}
.ab-kicker .rule { width: 48px; height: 1px; background: var(--mr-brand); }
.ab-display {
  font-family: var(--mr-display); font-weight: 400; font-size: 88px; line-height: .98;
  letter-spacing: -0.038em; max-width: 940px; margin: 30px auto 0; text-wrap: balance;
}
.ab-display em { color: var(--ab-accent-ink); }
.ab-lede {
  font-size: 19px; line-height: 1.6; color: var(--ab-ink-soft);
  max-width: 640px; margin: 30px auto 0; text-wrap: pretty;
}
.ab-meta {
  display: inline-flex; align-items: center; gap: 16px; margin-top: 44px;
  padding: 11px 22px; border-radius: 999px;
  font-size: 13px; font-weight: 500; color: rgba(22, 22, 24, .7);
  background: rgba(255, 255, 255, .55); border: 1px solid rgba(255, 255, 255, .85);
  -webkit-backdrop-filter: blur(14px); backdrop-filter: blur(14px);
}
.ab-meta i { width: 4px; height: 4px; border-radius: 50%; background: var(--mr-accent); }

/* ---------- story: sticky pull quote beside the long read ---------- */
.ab-story { padding: 40px 0 120px; }
.ab-story-grid {
  display: grid; grid-template-columns: 380px 1fr; gap: 96px; align-items: start;
  padding-top: 64px; border-top: 1px solid var(--ab-hair);
}
/* the site header is fixed (80px) on this page, so the quote parks below it */
.ab-story-side { position: sticky; top: 120px; }
.ab-pull {
  margin: 24px 0 0; font-family: var(--mr-display); font-size: 36px; line-height: 1.16;
  letter-spacing: -0.02em; color: var(--mr-ink);
}
.ab-pull em { color: var(--ab-accent-ink); }
.ab-pull-attr {
  margin-top: 18px; padding-left: 16px; border-left: 2px solid var(--mr-accent);
  font-family: var(--mr-display); font-style: italic; font-size: 17px; color: rgba(22, 22, 24, .66);
}
.ab-story-body p { font-size: 18px; line-height: 1.8; color: rgba(22, 22, 24, .78); margin: 0 0 28px; text-wrap: pretty; }
.ab-story-body p:last-child { margin-bottom: 0; }
.ab-dropcap::first-letter {
  float: left; font-family: var(--mr-display); font-size: 92px; line-height: .8;
  margin: 8px 14px 0 0; color: var(--ab-accent-ink);
}

/* ---------- stats: dark card with serif numerals ---------- */
.ab-stats-sec { padding: 0 0 130px; }
.ab-stats {
  display: grid; grid-template-columns: repeat(5, 1fr);
  padding: 58px 20px; border-radius: 28px; color: #fff;
  background:
    radial-gradient(620px 300px at 85% -20%, rgba(86, 74, 153, .22), rgba(86, 74, 153, 0) 70%),
    radial-gradient(520px 260px at 0% 120%, rgba(154, 145, 200, .12), rgba(154, 145, 200, 0) 70%),
    #1E1D28;
  box-shadow: 0 34px 80px rgba(30, 29, 40, .28);
}
.ab-stat { text-align: center; padding: 0 12px; }
.ab-stat + .ab-stat { border-left: 1px solid rgba(255, 255, 255, .12); }
.ab-stat .v {
  font-family: var(--mr-display); font-size: 62px; line-height: 1; letter-spacing: -0.02em;
  font-variant-numeric: tabular-nums;
}
.ab-stat .l {
  margin-top: 14px; font-size: 11.5px; font-weight: 600; letter-spacing: .14em; text-transform: uppercase;
  color: rgba(255, 255, 255, .66);
}

/* ---------- principles ---------- */
.ab-principles { padding: 0 0 130px; }
.ab-head { margin-bottom: 52px; }
.ab-principle-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.ab-principle {
  position: relative; overflow: hidden;
  padding: 42px 36px 40px; border-radius: 22px;
  background: rgba(255, 255, 255, .72); border: 1px solid rgba(255, 255, 255, .9);
  -webkit-backdrop-filter: blur(18px) saturate(1.15); backdrop-filter: blur(18px) saturate(1.15);
  box-shadow: 0 18px 44px rgba(60, 50, 42, .08);
  transition: transform .35s ease, box-shadow .35s ease;
}
/* a thin accent line draws across the top on hover */
.ab-principle::before {
  content: ''; position: absolute; top: 0; left: 36px; right: 36px; height: 2px;
  background: var(--mr-accent); transform: scaleX(0); transform-origin: left;
  transition: transform .45s cubic-bezier(.2, .7, .2, 1);
}
.ab-principle:hover { transform: translateY(-5px); box-shadow: 0 28px 60px rgba(60, 50, 42, .13); }
.ab-principle:hover::before { transform: scaleX(1); }
.ab-principle .n {
  display: block; font-family: var(--mr-display); font-style: italic; font-size: 46px; line-height: 1;
  color: var(--ab-accent-ink); margin-bottom: 30px;
}
.ab-principle h3 {
  font-family: var(--mr-display); font-weight: 400; font-size: 30px; line-height: 1.12;
  letter-spacing: -0.02em; margin: 0 0 14px;
}
.ab-principle p { font-size: 15px; line-height: 1.72; color: var(--ab-ink-soft); margin: 0; text-wrap: pretty; }

/* ---------- enterprise ---------- */
.ab-enterprise { padding: 0 0 130px; }
.ab-ent-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 96px; align-items: center; }
.ab-ent-grid .ab-body { max-width: 440px; margin-bottom: 32px; }
.ab-ent-card {
  padding: 40px 44px 30px; border-radius: 24px;
  background: rgba(255, 255, 255, .74); border: 1px solid rgba(255, 255, 255, .9);
  -webkit-backdrop-filter: blur(18px) saturate(1.15); backdrop-filter: blur(18px) saturate(1.15);
  box-shadow: 0 24px 60px rgba(60, 50, 42, .1);
}
.ab-ent-hd {
  font-size: 11.5px; font-weight: 600; letter-spacing: .2em; text-transform: uppercase;
  color: rgba(22, 22, 24, .6); padding-bottom: 14px; border-bottom: 1px solid var(--ab-hair);
}
.ab-ent-card ul { list-style: none; margin: 0; padding: 0; }
.ab-ent-card li {
  display: flex; align-items: center; gap: 16px; padding: 17px 0;
  font-size: 15.5px; font-weight: 500; border-bottom: 1px solid var(--ab-hair);
}
.ab-ent-card li:last-child { border-bottom: 0; }
.ab-ent-card .mk { flex-shrink: 0; width: 7px; height: 7px; background: var(--mr-accent); transform: rotate(45deg); }

/* ---------- closing ---------- */
.ab-cta { padding: 10px 0 150px; text-align: center; }
.ab-ornament { display: flex; align-items: center; justify-content: center; gap: 14px; }
.ab-ornament span { width: 64px; height: 1px; background: rgba(22, 22, 24, .2); }
.ab-ornament i { width: 8px; height: 8px; background: var(--mr-accent); transform: rotate(45deg); }
.ab-cta .ab-h2 { margin-top: 28px; }
.ab-cta .ab-body { max-width: 480px; margin: 18px auto 0; }
.ab-btns { display: flex; justify-content: center; gap: 12px; margin-top: 36px; }

/* ---------- reveal on scroll ----------
   about.js adds .ab-js to <html> before the content paints, then
   .is-in as each block enters the viewport. Without JS nothing is
   hidden. --d staggers the principle cards. */
.ab-js .ab-reveal {
  opacity: 0; transform: translateY(22px);
  transition: opacity .8s ease, transform .9s cubic-bezier(.2, .7, .2, 1);
  transition-delay: var(--d, 0ms);
}
.ab-js .ab-reveal.is-in { opacity: 1; transform: none; }
/* the principle cards also carry a hover transform, so once revealed
   their own transition (above) takes back over */
.ab-js .ab-principle.is-in { transition: opacity .8s ease var(--d, 0ms), transform .35s ease, box-shadow .35s ease; }
.ab-js .ab-principle.is-in:hover { transform: translateY(-5px); }

@media (prefers-reduced-motion: reduce) {
  .ab-js .ab-reveal { opacity: 1; transform: none; transition: none; }
  .ab-principle, .ab-principle::before { transition: none; }
}